Today’s digital technology industries are characterized by intense degrees of corporate concentration.
Amazon revolutionized access to books and continues to grow its market share of both print books and eBook sales — approaching 50% of print sales and more than 90% of eBook sales. It is also starting to dominate the sale of many other kinds of goods, and now vigorously seeks a dominant market share in sectors such as grocery retailing and pharmacies. Facebook, which owns 54% of the social media market, is responsible for a great deal of the Internet hate speech and fake news nightmares we face today. Google, which revolutionized the business of search, and now owns 76% percent of that market, seems to manipulate the search engine algorithm for its own commercial benefit. Apple, which demonstrated that it was possible to design for ease of learning and ease of use and still achieve commercial success, now owns 66% of the tablet market and 22% of the mobile phone market, and seems to manipulate the policies of software distribution on its platforms for its own commercial benefit.
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